Could On-Demand Wellness Apps Be the Key to Growing Your Business?

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The digital wellness market is projected to reach $58 billion by the end of the year. Consumers now expect convenient, on-demand access to fitness, mindfulness, and health content anytime, anywhere.

But how can your business take advantage of this shift?

Adopting digital experiences has become essential for wellness brands to improve retention and create new revenue streams. Alex Bejan, CEO of Youll, shares insights on leveraging this trend.

Why Is the Digital Wellness Market Growing?

Consumers today are seeking flexibility and convenience. They want to engage with wellness content on their own terms—whether it’s at home, during work breaks, or while traveling. This growing demand has opened the door for companies like Headspace, which provide accessible, anytime wellness solutions.

The team behind Youll contributed significantly to Headspace’s early growth, working closely with its founders to gather key insights on building a successful digital wellness product. Drawing from this experience, Youll was created to empower wellness brands with the tools to launch their own high-quality apps.

Success Stories: How Businesses Are Winning with Digital Solutions

Several wellness brands have already seen impressive results by embracing digital. 

Here’s how some are making it work:

• Othership: By launching a wellness app, Othership has generated recurring revenue from app subscriptions and boosted customer retention in their brick-and-mortar locations.
• Edge: They’ve increased product engagement by offering educational and experiential content focused on cold immersion through their app.

Using digital platforms drives customer engagement and retention and opens up new audiences and opportunities.

Scaling Beyond Physical Locations

Digital solutions aren’t just about retention—they offer businesses a way to grow beyond their physical limitations. Take Crunch as an example, by using a streaming app, they can engage users in locations where there are no Crunch gyms. This opens up opportunities to reach a wider audience that would have otherwise been inaccessible.

How Youll Empowers Wellness Businesses

Youll is designed to help wellness businesses easily launch their own on-demand content apps. 

Here’s how Youll makes it simple:

• Customizable Architecture: Youll’s platform allows businesses to mix and match different modules to build a custom app that fits their unique needs.
• Quick Launch: From having no app to running a fully functioning platform, Youll can get businesses up and running in just 30 days.
• No Extra Effort: Youll takes care of all the engineering and maintenance, so businesses can focus on creating content and engaging with their community.
• Brand Identity: Youll works closely with each brand’s product design team to ensure that the app reflects their unique identity and values.

With Youll, businesses can focus on educating their audience, delivering engaging experiences, and increasing customer satisfaction while generating new revenue streams.

BFS Members get 50% discount on the initial customization fee, 10% discount on the monthly subscription fee.

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