Expanding Across States: How to Build a Unified, High-Impact Studio Network with Hye-Jin Kalgaonkar

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Running multiple studios across states brings both challenges and opportunities. With a clear vision, effective delegation, and strong systems, studio owners can scale their businesses while maintaining unity. In our recent Live Case Study, Hye-Jin Kalgaonkar, CEO and founder of The Hot Room®, shared her strategies for managing multi-location studios. Let's see the main considerations to build a cohesive, high-performing team and scale operations across multiple locations.

Hye's Journey to Entrepreneurship: Scaling Business Through Delegation and Systems  

Scaling starts with delegation and structured systems. Hye’s journey from a corporate career to creating a successful studio network shows the importance of a business that can operate independently of the owner. Her approach focuses on creating frameworks that ensure consistency across all locations. To grow your business, begin by identifying key responsibilities to delegate, and building systems to support those tasks. Establishing these foundational processes not only reduces dependence on you but also provides a scalable structure that’s vital for managing multiple studios. So what are the main considerations to successfully scale your business?

1. Build Culture Through a Unified Mission and Core Values

A unified mission and core values are essential for any multi-location business. Hye emphasized that hiring people who genuinely connect with the studio’s mission is critical to maintaining cohesion. Rather than enforcing strict adherence to standard operating procedures (SOPs), prioritize hiring team members who embody the studio’s values, allowing some flexibility.

Advice for Implementation: Share your studio’s mission and values with your team regularly. Integrate storytelling into meetings and training to reinforce your studio’s core values in daily tasks, fostering alignment across locations.

2. Structure Your Organization for Seamless Operations

Hye’s organizational structure, from CEO to regional managers, supports The Hot Room’s multi-location growth. Each team member has a defined role, and regular meetings—from weekly check-ins to quarterly reviews—help keep everyone aligned. Frequent performance reviews also foster a growth-oriented culture, providing team members with clarity on expectations. Additionally, a clear organizational structure is essential. 

Advice for Implementation: Establish a recurring meeting schedule that includes both studio-wide and individual location check-ins. Encourage communication with a platform that allows for regular recognition and feedback, reinforcing transparency and growth.

3. Standardize Onboarding and Pay-for-Performance Models

Hye highlighted the benefits of standardized onboarding and a pay-for-performance model. The Hot Room’s online training platform ensures consistency for new hires, with progress tracking. Their pay-for-performance model, which sets clear criteria for raises and promotions, brings transparency and boosts motivation.

Advice for Implementation: Develop clear training modules and introduce a performance-based pay scale that rewards demonstrated skills. This approach fosters a goal-oriented team aligned with your studio’s growth. Moreover, consider creating a standardized onboarding program for consistency. 

Operational Strategies for Efficient, Scalable Growth

• Standard Marketing Templates: Ensures consistent branding and saves time across locations.
• Cashless Transactions: Streamlines processes and reduces admin time.
• Studio App: Enhances client experience and boosts referrals, helping with engagement and growth.
• KPI Tracking: Weekly metrics tracking supports data-driven decisions and growth monitoring.

Managing multiple studios across state lines is a challenge but can be incredibly rewarding. By fostering a unified culture, structuring your organization effectively, and leveraging technology and standardized processes, you create a network of thriving studios working toward a shared vision. Hye’s approach at The Hot Room® shows that with clear values and scalable systems, your studio can grow while maintaining its unique identity.

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