[solidcore] Case Study: The Power of Partnership with Wellhub

1. Embrace Growth After Setbacks: Like many businesses, Solidcore faced significant challenges during the pandemic but has rebounded strongly, opening new studios and reinvigorating its growth. The lesson for business owners? Resilience is key. Even if your business has faced setbacks, there are opportunities for growth with a strong recovery plan in place. Invest time in reopening with renewed focus and take advantage of strategic openings to capture new clients.

2. Leverage Strategic Partnerships: Cultivating relationships with established platforms in your industry can amplify client acquisition and retention. Solidcore’s collaboration with Wellhub (formerly Gympass) is a prime example of how partnerships can drive growth. If you're looking to expand your reach, you can partner with platforms that complement your business. Wellhub helped Solidcore attract new clients, including corporate wellness programs that catered to virtual engagement during the pandemic. 

3. Simplify Client Acquisition with Tech Integration: One of Solidcore’s key strategies was making it as easy as possible for clients to book classes through a custom integration with the Wellhub app. For fitness businesses, simplifying the client experience through tech—like easy booking systems or seamless app integrations—can dramatically improve customer retention. Make sure your systems are user-friendly, automated, and accessible.

4. Adapt to Client Needs with Flexible Offerings: Solidcore’s success also stemmed from offering both in-studio and at-home options, catering to changing client needs. This shows the importance of being flexible with your services. Whether through virtual classes, hybrid models, or offering services through multiple channels, it’s crucial to adapt quickly to shifting client preferences to maintain engagement and satisfaction.

5. Capitalize on Corporate Wellness Programs: Solidcore’s use of Gympass to offer corporate wellness initiatives helped them keep clients engaged even when in-person attendance was limited. As a business owner, you should explore partnerships with corporate wellness platforms to engage a broader audience and drive consistent revenue. Employee wellness programs are becoming increasingly important, and they provide a great opportunity to offer services to companies.

Solidcore’s growth highlights the power of partnerships, technology, and flexibility in today’s business landscape. If you're starting to explore this approach, the key is to remain adaptable and proactive, embracing new opportunities and technologies to drive both client acquisition and retention. Learning from Solidcore’s strategic approach will help you position your business for long-term success, even after difficult periods.

Did you know you can start partnering and growing with Wellhub for free?