Running a small fitness studio can be equal parts passion and chaos. Between managing daily tasks, keeping instructors in the loop, and trying to make sure clients like Sarah (who just signed up for your intro offer) get their welcome email, things can get hectic.
Not to mention, when you’re so focused on making the experience incredible for your existing members, it’s easy to neglect the lead sales funnel, marketing, and keeping in touch with your existing clients. And that’s a surefire route to disaster for your studio. This is where the magic of marketing automation steps in, allowing you to focus on the day-to-day work you love in your studio, while simultaneously putting your new member acquisition into hyper speed.
At its core, marketing automation refers to software and technologies that automate marketing tasks and campaigns.
There is nothing more important to both the short and long-term success of your studio than getting new members in the door. This is part of the lead capture and your sales funnel for your studio.
No matter how amazing your studio is, there is always going to be churn. This means the marketing and communication can never stop! That can be overwhelming for any studio owner, especially when marketing is not a strong suit. Marketing automation software, like LenzVU which is specifically built for fitness studios, takes all that work off your hands and puts it on autopilot mode.
This keeps new members always coming into your studio, as well as ensuring current members stay engaged and loving their experience.
In the realm of marketing, the initial challenge is to captivate potential customers and seamlessly integrate them into your sales process. With LenzVU, you can effortlessly automate your outreach, ensuring that every lead is engaged through a tailored, multi-step journey, while also keeping a close eye on the campaign's success metrics. Consider the power of enticing offers to draw in new prospects. Imagine providing a complimentary class or a personal training session to first-timers. Take Sarah, for instance, a newcomer who's just availed of an introductory deal at your fitness center. The crucial question is: How do we ensure Sarah's transition from a complimentary participant to a committed, fee-paying member?
Traditionally, this required hands-on effort: reaching out to Sarah, confirming her attendance, and continuously engaging her to encourage her next steps. However, with the advent of automation, this process is transformed into a smooth, efficient, and hassle-free experience.
Take LenzVU's sophisticated automation capabilities, for example. Gone are the days of manually crafting welcome emails, sending reminders, or extending exclusive offers.
LenzVU's automation suite handles it all, executing a meticulously designed sequence to nurture leads like Sarah through their journey:
Welcome Email: Upon signing up, Sarah receives an automated, warm welcome from LenzVU, complete with a detailed overview and what she can anticipate from her first class.
Class Reminder: The day before her class, LenzVU ensures Sarah receives both an email and text reminder, including class specifics and instructor information.
Post-Class Engagement: Following her initial class, Sarah gets a personalized text inquiring about her experience.
Re-engagement Strategy: If Sarah misses her first class, LenzVU waits a day before suggesting alternative classes via text, accommodating her schedule.
Membership Incentive: As the trial period concludes, LenzVU sends an enticing email offering a membership discount code.
This automated sequence operates like a well-oiled machine in the background, eliminating repetitive tasks and the need to persistently remind Sarah to leverage her introductory offer and convert to a full membership. This approach transcends mere automation; it represents a strategic, intelligent engagement method, all made possible by LenzVU.
The road to profitability and growth with your fitness studio is not all about getting new members in, it’s also about making sure your current members stay!
This is where marketing automation software can truly shine, with deep insights about your current members’ activity, and then smart sequences that trigger to keep them engaged. For example… let’s say that the system detects that a member’s attendance drops. A software like LenzVU can detect this and then sprint into action fully on its own! The system can send them a personalized email or even a text message that reignites their motivation and makes them feel valued and connected to the studio again.
A single one of these messages alone can make you thousands of dollars in potentially lost revenue.
Marketing automation establishes an ongoing framework for methodical business growth, not just a one-time intro offer. The system nurtures leads and tracks them through a structured sales funnel to convert prospects into loyal, paying members.
For example, your member retention workflows could include:
Automated check-in emails when members haven’t attended in a while to re-engage them
Surveys to monitor satisfaction and identify opportunities to improve their experience
Segmented campaigns with motivation and training content tailored to members’ goals
Rewards and promotions for milestones like class attendance streaks
Rather than an ad-hoc approach, automation creates a roadmap for regular member communications. You can continuously test and refine your messaging to maximize retention.
The system will monitor member activity levels and churn risk indicators. This allows you to course-correct with targeted campaigns to reactivate at-risk members. In this way, marketing automation systematically boosts revenue through increased member lifetime value.
The bottom line is automation establishes an ongoing framework for methodical studio growth and member retention. This delivers consistent results over time so you can focus on providing an amazing experience.
Implementing a marketing automation solution like LenzVU, on top of a scheduling and payments platform like fitDEGREE, MarianaTek, WellnessLiving, and MindBody will transform your business. Through our deep integration you will achieve systemized workflows, data-driven insights, and hyper-personalization, you’ll now be equipped to continually attract and retain members. This means saying goodbye to ad-hoc efforts and manual busywork. Instead, you can rely on automation to deliver predictable results and growth, month after month. Rather than just a one-time gimmick, it establishes an ongoing framework for methodical member engagement, retention, and acquisition. All tailored to your studio’s unique needs. You can now harness the power of marketing automation to scale your studio.
Sign up for a free 30-day trial of LenzVU to experience how transformative it can be. Take advantage of this risk-free opportunity to see what LenzVU can do for your fitness business. The first step is easy – book a personalized demo today to have all your questions answered.