Maximizing Studio Success with Abby Phelps's Strategic Staffing Model

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In a recent live case study, Abby Phelps, the owner of Club Pilates Chicago, shared valuable insights on staffing strategies that can boost your studio's revenue while keeping members satisfied. The primary focus was on how Club Pilates has thrived by having full-time employees, through the implementation of effective compensation models, performance evaluations, and finding a balance between full-time and part-time staff. Developing a solid revenue model is essential. Club Pilates's revenue model focuses on steady growth rather than fixating on rigid targets. Managers earn a base salary, with bonuses tied to every $5,000 revenue increase. The key to success lies in maximizing studio revenue while prioritizing member retention. Instead of raising membership rates, the approach focuses on maintaining a satisfied member base by offering more classes and carefully adjusting prices over time. This strategy fosters long-term loyalty and steady growth, even if it means not pushing membership numbers to the limit.  

So, how can fitness and wellness studios like yours learn from this model to achieve staffing success? Here are some impactful strategies to enhance employee engagement, productivity, and retention.

1. Implementing Strategic Working Hours and Compensation

When it comes to your instructors, a well-structured compensation model is crucial. Offering a base rate per class with additional bonuses for higher attendance encourages instructors to engage more students. Full-time instructors, teaching 18 or more classes weekly, should have access to benefits like group health insurance, especially if they handle 25 classes or more. Paying instructors based on the number of classes taught, rather than hours worked, can also create a more performance-driven environment.

2. Enhancing Performance Through Evaluations and Bonuses

Regular performance evaluations and a well-defined bonus system are essential for motivating a team. Consider implementing semi-annual surveys and incentivizing staff who consistently exceed expectations, such as those teaching more than 18 weekly classes. Managers, including regional managers, should also be incentivized with performance-based bonuses. If your business is expanding, it’s important to reassess the roles within your team to ensure no one is overwhelmed and that all areas are adequately covered.

3. Balancing Full-Time and Part-Time Employees for Sustainability

Achieving the right mix of full-time and part-time employees can significantly contribute to your studio’s sustainability. Full-time employees bring consistency and longevity, which are crucial for maintaining high standards and team morale. Offering incentives to full-time staff, rooted in consistency and long-term commitment, can boost their engagement. Rather than immediately hiring new management roles as your business grows, consider creating specialized roles, like a Presale Manager, to handle specific tasks efficiently.

Relying on full-time employees, with the right compensation models, working hours, performance evaluations, and a balance between full-time and part-time staff, can significantly contribute to your studio’s long-term success. By implementing these strategies and having a strong revenue model, you’ll create a thriving, sustainable business that keeps both your employees and members happy.

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