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Version 3.0: The BFS Network

VOL. 2 | More than just fitness... | January 21st, 2024

Sponsored by: ABC Glofox

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That’s not a typo in your URL. We’ve made an official name change to The BFS Network, or The Business of Fitness and Self-Care Network.

Our name may be changing, but our mission remains the same: to educate, connect and empower business owners to run profitable fitness and self-care businesses. We’re not changing what we do; we’re changing our name to the BFS Network because what we do serves multiple industries.

The $5.6 trillion growing global consumer wellness market includes fitness, nutrition, sleep, mental wellness, beauty, supplementation, and peptides/semaglutide. Research from both ends of the cultural spectrum - McKinsey Institute and Lululemon - emphasizes consumers' desires for total wellness. 

As we embark on BFS 3.0, we’re expanding the scope of the services we provide to support you as you navigate the current market. We're making our world-class training and development programs for front-of-house, customer-facing employees available to fitness and self-care businesses of any size in The BFS Institute via our Sprints, Skillbuilders, and SEED Program.

We're also connecting business owners with our curated network of best-in-class products and services that help businesses reduce overhead and increase revenue in The BFS Marketplace. Spend less on everyday operations with discounts from Staples, Grainger, and Home Depot. Generate ancillary revenue with retail and wellness products and services from TrueMed, FullScript and Perform Better