Game-Changing Trends in the Fitness Industry with Wellhub

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Staying ahead of industry trends is essential for studio owners who want to thrive in an ever-evolving landscape. Take Wellhub as an example: this leading corporate wellness platform connects over 15,000 health and wellness providers with 19,000 corporate clients, offering fitness resources to 20 million employees. The platform serves 3 million active users and processes data from 500 million check-ins. Notably, 90% of members referred through Wellhub are new to the studios, and 75% of them become repeat visitors. 

To help you stay ahead, the Wellhub Trends report offers data-driven insights to shape strategies for 2025 and beyond. For example, strength training is a key focus for newcomers, while diverse offerings remain crucial to meet varying member needs. These findings underscore the importance of adapting to evolving demands.  

In a recent BFS Corporate Workshop, Matt Gruenhagen, Director of Partnerships, and Caitlin Turner, Senior Partnerships Manager, shared valuable insights into the key trends shaping the industry today. As a result, here are the main takeaways to help you grow your fitness studio.

Winning Strategies to Keep New Members Coming Back

Building a strong community is at the heart of member retention. Here are some practical strategies to help newcomers feel welcome and stay engaged:

• • Engaging Conversations: Ask new members about their fitness goals and accountability partners to foster a sense of belonging.

  • Ambassador Programs: Leverage your existing members as ambassadors to help new members feel at home.

  • Corporate Discounts: Offer group discounts for employees from companies with multiple members, encouraging referrals and repeat business.

  • Nutrition Workshops: Since mindfulness and healthy habits are gaining traction, improve member engagement through workshops and events.

  • Partnerships with Local Businesses: Considering partnerships with supplement companies for meal prep services to support members’ wellness goals

Hybrid Fitness: The Digital Advantage

The shift to digital fitness during the Covid-19 pandemic has transformed the industry, and offering a hybrid experience can cater to diverse preferences. Users engaging with both in-person and digital options are more likely to remain loyal.

Here are some ideas to embrace digital fitness:

• • Online Classes and Videos: From stretching sessions to full workouts, digital options allow members to stay engaged anywhere.

  • Newsletters with Workouts: A simple way to promote healthy habits and keep members connected.

Wellhub: Your Studio’s Secret Weapon

Wellhub, a performance-based marketing channel, offers discounted monthly memberships based on market prices and visit frequency. This additional channel requires no extra costs and provides valuable exposure for your studio.

With Wellhub’s automated sign-up process, integration is quick and easy—it can be completed in under an hour! Following up with surveys and strategic alignment can help you maximize the benefits of Wellhub. Viral marketing—such as encouraging members to share classes with coworkers—can further enhance engagement and growth.

Take inspiration from these insights to build a thriving fitness studio in 2025 and beyond! From leveraging data-driven insights to creating a community-focused environment, these strategies offer a roadmap for studio owners aiming to stay competitive. Whether you’re exploring nutrition workshops, embracing hybrid fitness models, or partnering with platforms like Wellhub, the key is to remain adaptable and aligned with your members’ evolving needs. 

BFS Members get access to the complete recording of this riveting conversation.

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