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Business owners make a million big decisions each day. You secure the funding, plan the expansion, and hire the team that will take your business to the next level, all with the hopes of running a thriving and impactful fitness and wellness business.
Outside of the big game-changing decisions, there are other day-to-day details that have a large impact on how your business performs. One of these details is your online presence.
There are some must-haves when building your business’ website:
- Strong branding
- An easy-to-navigate customer experience
- Solid SEO to generate new leads
- Optimized integration with your studio management software to funnel leads and convert to sales
All of these elements rely directly on your website platform. Even if you are running the best fitness software, the website platform you choose will directly affect how you generate and funnel leads, expand your business offerings, and drive more revenue.
The flexibility of your website platform is particularly important if you’re a fitness business planning to branch out to a hybrid business model by incorporating ancillary services like wellness and recovery.
Maybe you’ve been operating the same website built for you years ago. Is it still serving your business? Or, is your current website platform holding your business back?
With a myriad of options available, how do you decide which platform is right for you?
Last year, IPSTUDIO successfully migrated ISI® Elite Training from Wix to WordPress, hosted on a virtual private server. This migration has allowed ISI® Elite Training to take advantage of the many benefits that come with a WordPress platform and has allowed them to achieve more flexibility, scalability and cost savings.
A digital transition can be intimidating. Luckily, IPSTUDIO’s experienced team of developers and designers worked closely with ISI® Elite Training to ensure that the new website was tailored to their specific needs and reflected their brand image.
The team at IPSTUDIO have years of experience creating fully bespoke websites and applications for fitness and wellness businesses. They have partnerships with the top fitness software companies, like Xplor Mariana Tek, Zingfit and Zoom, to make integration seamless for you and your hybrid business.
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