Skip to content

Instructor Operations Playbook for Studio Success

Picture of The BFS Network
Instructor Operations Playbook for Studio Success
3:15
 
Recruiting and retaining the right instructors is a common challenge for studio owners, but it’s also critical to building a thriving business. The 2024 BFS Studio Survey revealed that most instructors in fitness studios are part-time employees or independent contractors. This highlights the need for thoughtful hiring and relationship-building to ensure smooth operations.
Your instructors are more than just staff—they’re ambassadors for your brand and key players in creating a positive client experience. Selecting the right talent and fostering strong connections with your team can make all the difference in achieving long-term success. 
 
Here are some key insights from the Instructor Operations Playbook, created in partnership with LesMills. This resource is designed to help you tackle these hiring and retention challenges head-on.
 

1. How to Get the Best from Your Instructors

Empowering instructors to shape your studio’s engagement strategy is a game-changer. So why don't you try encouraging creativity and giving them a voice, in order to create a dynamic team that feels invested in your studio’s success? Surprisingly, some of your best instructor talent might already be part of your community. Have you considered looking within your studio’s member base? That next star instructor could be right under your nose, ready to bring their passion for fitness to the front of the class.

2. Winning the Untapped Gen Z Market

Gen Z is poised to reshape the fitness industry. As the largest generation ever, with 50% eager to start exercising, studios have a unique opportunity to tap into this market. However, attracting and retaining these younger members requires understanding their distinct preferences. What makes Gen Z tick? Start by addressing their need for inclusive, tech-savvy, and community-driven fitness experiences. The playbook reveals five actionable tips to help you engage this once-in-a-generation audience and turn them into loyal members.

3. Solutions to Instructor Recruitment Challenges

Recruiting instructors is no easy task, especially when targeting the next generation of fitness professionals. The playbook includes a blueprint based on insights from 2,500 young people worldwide who are interested in working in the fitness industry. The findings show that this new wave of instructors values opportunities for growth and ongoing support. They’re ready to start training if studios can demonstrate a commitment to their development. Therefore, if you focus on these priorities, you can build a motivated and diverse team ready to elevate your studio’s offerings.

A Resource Tailored for Studio Owners

This playbook isn’t just about solving problems—it’s about building a forward-thinking approach to your studio’s operations. Whether you’re looking to overcome recruitment hurdles, engage Gen Z, or empower your current team, its content provides a practical roadmap to success.

 

Ready to take your studio’s instructor operations to the next level?

Our Instructor Operations Playbook will provide you with expert advice on recruiting, retaining, and empowering your team.

ACCESS THE INSTRUCTOR OPERATIONS PLAYBOOK

_[NL] Les Mills logo 300x100(white) (1)
, , ,